About DriveFunnels
DriveFunnels helps Malaysian and Southeast Asian businesses replace scattered campaigns with a measurable Growth Operating System: strategy before spend, acquisition with proof, and activation that keeps working after the lead arrives.
XP built DriveFunnels around one practical belief: paid acquisition should only scale after the business understands its economics, funnel, customer behaviour, and activation path.
His work sits at the intersection of digital acquisition, analytics, experiment design, and AI adoption. As founder of DriveFunnels and CEO of Academy of Artificial Intelligence, XP is often invited to speak about how companies can turn technology into better decisions, not just louder activity.
The DriveFunnels model is hands-on and systems-led. We work with founders, CMOs, sales teams, and operators to design the growth cadence: quarterly strategy, weekly acquisition decisions, funnel experiments, CRM follow-up, and the numbers that decide what scales next.
That is why the work is framed as a Growth OS. A campaign may produce a spike. An operating system gives the team a way to repeat, diagnose, and improve growth decisions over time.
How we work
Most agencies optimise from platform data alone. DriveFunnels works from your actual funnel and numbers to name the single biggest blocker, fix it, and check whether the fix is really working - not just whether a metric moved since last month.
Understand which SEA audience segments respond by category, growth stage, and buying context before budget is expanded.
Read the full conversion path instead of over-trusting whichever ad platform claims the final click.
Cut past vanity dashboards to the single number that predicts growth for your business, and work it until it moves.
Co-build model
DriveFunnels does not only advise and disappear. We co-build your Acquisition, Activation, and Analytics systems with your team so the rhythm of diagnosis, testing, scaling, and review stays inside the business.
1. Which audiences and offers are actually pulling their weight?
2. Which touchpoints actually create conversion, not just clicks?
3. Where does the funnel need acquisition, activation, retention, or expansion work?
Growth audit
Book a 30-minute audit to identify where your Strategy, Acquisition, and Activation systems are leaking budget, leads, or revenue in Malaysia and Southeast Asia.